Abstract

Predictions of how the relationship between AI, consumers, and businesses will change in 202X:

1. The evolution and spread of AI will create the "world's smartest consumers."
2. Traditional advertising and promotions will no longer be effective.
3. Purchase paths will be consolidated into the "AI route" and the "fan route."

This may be the biggest event in the marketing market!

AI has become a "must-have" subject in business, but discussions have focused on "short-term" issues, such as how the widespread use of AI can improve work efficiency. However, the real issue lies beyond that.

What we need to look at is "how will AI change consumers? How will that change shopping, business, and marketing?"

This book delves deeply into these issues. How can companies and businesspeople survive in this new era? A "compass for the future" that every businessperson should read!

Author’s Information

Communications Director/Chairman of Fanbase Company, Inc.

After working as a creative director at a major advertising agency, he went independent in 2011. He is the founder and chairman of Fanbase Company, Inc. He also serves as the representative of disaster relief organizations, patient groups, and coaching groups, as well as the organizer of a community and a fireworks maker, and on weekday nights he also works behind the counter at a bar somewhere in Tokyo. His books include "Fanbase," "Fanbase People," "Tomorrow's Advertising," and "Tomorrow's Planning." He has also written books under the name "Sato Nao," including "Umahyahya Sanuki Udon," "Okinawa Goat Hell," "Paradise: Delicious Two Nights and Three Days," and "Jibaran."