Abstract

The proven "formula" for success in offices, commercial facilities, sports facilities, and more. A thorough explanation of space design methods that utilize marketing theory and psychology!

- Teaches practical know-how for designing spaces that "generate revenue" and "enhance brand value"
- Includes a wide range of real-world examples such as offices, commercial facilities, and sports facilities

◎ Blank space = an ally for profitability
◎ Iridescent exterior = risk hedging for real estate
◎ Amount of walls ∝ Employee comfort
◎ Interior design that encourages looking upwards = fosters positive thinking

This book clearly explains how to create "spaces that produce results" and "spaces that increase profits" by utilizing marketing theory and psychology. It presents a new approach to architectural design that thoroughly considers the monetization of space design.

A must-read not only for practitioners in architecture/interior design who require profitability, but also for business owners and planners who are planning to build businesses through facilities.

Author’s Information

After working at William Nicholas Bodouva + Associates in NYC, he joined Plantec Planning Office in 2011. In 2018, he established AGI design, which handles architecture/interior design and marketing research, and the following year, 2019, he established AGO construction, which handles interior design and construction. Regardless of whether it is architecture or interior design, he excels at thinking about methods to enhance the value of a project and designs spaces with logical thinking. He has received numerous awards both domestically and internationally, including the Good Design Award, the Japan Spatial Design Award, and the French Design Award.