Abstract

The first step in analyzing overseas companies. A veteran consultant deciphers their "unparalleled greatness"!

Netflix's market capitalization surpasses Toyota's! What is the "unparalleled greatness" of the world's top companies?

- Luxury brands: LVMH (Louis Vuitton, etc.), Hermes
- Entertainment: Netflix, Walt Disney, Sony Group
- GAFAM: Apple, Microsoft
- Magnificent 7: Tesla, NVIDIA
- Apparel: INDITEX (ZARA), H&M, Fast Retailing (Uniqlo)
- Shoes and sportswear: Nike, Adidas, ASICS
- Toiletries: P&G, Unilever, Kao
- Food: Nestlé, Danone, Ajinomoto
- Restaurants: McDonald's, Starbucks, Zensho Holdings (Sukiya)
...A comprehensive analysis of 24 companies across 9 industries.

Based on the three financial statements (income statement, balance sheet, cash flow statement), the analysis is conducted from seven perspectives: "sales," "growth," "profitability," "segment composition," "balance sheet," "cash flow," and "market capitalization." An essential book for business professionals aspiring to analyze overseas companies.

Author’s Information

Management consultant. After graduating from Waseda University's School of Political Science and Economics, he joined Nomura Research Institute, where he held positions such as head of the Business Strategy Consulting Department and senior consultant. He has also been involved in training new and young consultants for many years. Currently, he is a professor at Tokyo University of Information and Design, a visiting professor at Shiga University Graduate School, and a lecturer at Waseda University Open College. He is a certified analyst of the Securities Analysts Association of Japan. His numerous publications are mainly in the accounting field, including "Business Numerical Thinking Training" (Nikkei BP) and "Dangerous Financial Statements" (Nikkei Business Humanities Library). He has also written "The Complete Guide to Japanese Beer Cans" (Tatsumi Publishing). He frequently lectures and speaks on management and financial accounting to business people, universities, and on television.